What is “Strategic Design” anyway

What is “Strategic Design” anyway

MORE THAN JUST A PRETTY INTERFACE

Strategic web design involves identifying goals & using them to guide each & every aspect of the design

RESEARCH, RESEARCH, RESEARCH

Developing a strategy starts with extensive research of the industry, competition, target audience, & of course the business itself

GETTING INSIDE THEIR HEAD

Figuring out how the buyer will likely go through the decision-making process & creating a design that guides them through awareness, interest, consideration, & decision.

JACK OF ALL TRADES

It requires a combination of analytical & intuitive thinking. It’s a mix of art, psychology, research, marketing, problem-solving, business & more.

THERE’S A REASON FOR EVERYTHING

The color of a button, the placement of an element, the font choice… every aspect has a reason leading to a specific goal

Feel free to reach out to me if you need help with what is right for you, using this link.

Cheers!

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