Tips for creating an easy-to-use and navigable website for ecommerce

A website that is easy to use and navigate is crucial for the success of an ecommerce business. If customers can’t find what they’re looking for or have a difficult time using the website, they are likely to leave and shop elsewhere. On the other hand, a well-designed website can help increase conversions and customer satisfaction.

Here are some tips for creating an easy-to-use and navigable website for ecommerce:

Keep the layout simple and clean.

A cluttered website can be overwhelming and confusing for customers. Stick to a simple layout with clear headings and categories.

Use clear and descriptive headings and product titles.

Customers should be able to quickly and easily understand what a product is and what it does.

Make it easy for customers to find what they’re looking for.

Use a search bar and well-organized menus to help customers locate specific products

Use high-quality product photos and allow customers to zoom in on them.

This can help customers see all the important details of the product and make a more informed purchase decision.

Use clear and concise product descriptions.

Customers should be able to quickly understand the features and benefits of a product.

By following these tips, you can create an easy-to-use and navigable website that will help drive ecommerce sales and improve customer satisfaction.

Pro Tip

• In UX, user journey and navigation is given highest priority. The exercise of building navigational roadways of the website in UX is called Information Architecture.

Feel free to reach out to me if you need help with your project, using this link.

Cheers!